Terms of Service

1. About these terms

These Terms of Service (the “Terms”) govern your access to and use of Linkvo, including the website at linkvo.app, the web application and any related services (together, the “Service”). The Service is operated by ITERO LTD, a private limited company registered in England and Wales under company number 16867644, with its registered office at 61 Bridge Street, Kington, Herefordshire, HR5 3DJ (“Linkvo”, “we”, “us” or “our”).

By creating an account, starting a trial or using the Service, you agree to these Terms, our Acceptable Use Policy and our Privacy Policy. If you use the Service on behalf of a company or other organisation, you confirm that you are authorised to accept these Terms on its behalf, and “you” means that organisation.

The Service is intended for business and professional use only. By using it, you confirm that you are not acting as a consumer.

2. The Service

Linkvo helps you run link-building and digital PR outreach. Depending on your plan, the Service can:

• find websites that may be open to guest posts, resource-page additions or broken-link replacements;
• find publicly available business contact details and contact forms for those websites;
• draft personalised pitch emails using AI models;
• send emails and follow-ups through mailboxes and domains that you connect, and submit website contact forms on your instructions;
• classify replies and help you track negotiations and results.

Emails are sent from your own mailboxes, in your name, and contact-form messages are submitted on your behalf. You stay in control of who is contacted and what is said. We may add, change or remove features over time.

3. Accounts and workspaces

You must be at least 18 years old and provide accurate, current information when you register. You are responsible for keeping your login details secure and for all activity in your account and workspaces, including activity by members you invite.

Tell us immediately at [email protected] if you suspect unauthorised access. Each person needs their own login; accounts may not be shared or resold.

4. Plans, fees and taxes

Paid plans are billed in advance on a monthly or annual basis, as selected at checkout. Current plans, prices and usage limits are shown on our pricing page. Payments are processed by Stripe; we do not store your full card details.

Prices exclude VAT and other applicable taxes, which will be added where required. We may change our prices with at least 30 days’ notice; the new price applies from your next renewal after the notice period.

If a payment fails, we and Stripe may retry the charge. While a payment is overdue we may restrict your workspace to read-only access (you can still view and export your data, but sending, discovery, contact finding and form submissions are paused) until the balance is paid.

5. Free trial

Paid plans may start with a 14-day free trial. A valid payment method is required to start a trial.

Unless you cancel before the trial ends, your subscription starts automatically and your payment method is charged for the first billing period. You can cancel at any time during the trial from your billing settings and you will not be charged.

Trials are limited to one per customer. We may refuse, shorten or end a trial if we reasonably suspect abuse, including multiple accounts or a breach of the Acceptable Use Policy.

6. Automatic renewal

Your subscription renews automatically at the end of each billing period, for a period of the same length, at the then-current price for your plan, until you cancel. You authorise us (through Stripe) to charge your payment method for each renewal.

Stripe may send you receipts and payment reminders on our behalf. Annual subscribers will receive a reminder before renewal where required by law.

7. Cancellation

You can cancel your subscription at any time from your billing settings in the app. Cancellation takes effect at the end of your current billing period: you keep access to your plan until then, and you will not be charged again.

After your subscription ends, your workspace becomes read-only so that you can export your data. We may delete workspace data in line with the retention periods in our Privacy Policy.

8. Refunds

Fees are non-refundable. We do not provide refunds or credits for partial billing periods, unused time, unused quota, downgrades, or for periods in which you did not use the Service.

This does not affect any rights you have that cannot be excluded by law. If we terminate your subscription for our convenience (and not because you breached these Terms), we will refund the prepaid fees for the unused part of your billing period. We may also issue a refund at our discretion; doing so once does not oblige us to do so again.

9. Usage limits

Each plan includes limits, such as the number of websites, connected inboxes, emails per day, contact-form submissions and contact lookups. Limits are shown in the app and on the pricing page.

To protect deliverability and the people you contact, the Service also applies safeguards such as warm-up schedules, daily sending caps, cooldowns between contacts with the same site and automatic pausing when bounce or complaint rates are too high. You must not try to get around these limits or safeguards.

10. Your outreach and legal compliance

You are the sender of every email and contact-form message sent through the Service. You are solely responsible for your outreach: who you contact, the content of your messages and your compliance with all laws that apply to them, including:

• the US CAN-SPAM Act (accurate header and sender information, non-deceptive subject lines, a valid physical postal address and a working opt-out honoured promptly);
• the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR);
• the EU GDPR and national e-privacy laws in the European Union and EEA;
• Canada’s Anti-Spam Legislation (CASL), including its consent and identification requirements;
• any other anti-spam, data protection, consumer protection and marketing laws in the countries where your recipients are located.

You must have a lawful basis for contacting each recipient, identify yourself truthfully, include an opt-out in every message and honour opt-outs. Our safeguards, including the global suppression list and opt-out handling, are tools to help you; they are not legal advice and they do not transfer your legal responsibilities to us.

AI-generated drafts can be inaccurate. Review drafts before they are sent. You remain responsible for every message, including messages sent under any automatic approval setting you choose to enable.

When you ask the Service to submit a website’s contact form, you instruct us to do so on your behalf. The Service does not solve CAPTCHAs or bypass bot protection; such forms are handed back to you as manual tasks.

11. Acceptable use

You must follow our Acceptable Use Policy, which forms part of these Terms. In short: no spam, no purchased or rented lists, no impersonation, no bypassing opt-outs, no phishing or illegal content, and no harassment of website owners.

12. Your data

You own the data you upload to or create in the Service, including your campaigns, contacts, email content and replies (“Customer Data”). You grant us a limited licence to host, copy, process and display Customer Data only as needed to provide, secure and support the Service.

When Customer Data includes personal data, we process it as your processor under the data processing terms in our Privacy Policy, which form part of these Terms. You are responsible for having a lawful basis for the personal data you provide or instruct us to collect.

We may create aggregated and de-identified data from the use of the Service, such as acceptance rates or typical price ranges for categories of websites. We may use it to improve the Service and publish statistics, but it will never identify you or the content of your messages.

Our site intelligence database (public information about websites and their published business contact details) belongs to us. You may use it within the Service for your own outreach, but you must not export it in bulk, resell it or use it to build a competing product.

13. Third-party services

The Service works with third-party services, such as your email provider (for example Google Workspace, Microsoft 365 or your SMTP host), Stripe and data providers. Your use of those services is governed by their own terms, and you must follow their policies, including email providers’ sending limits and bulk-sender requirements. We are not responsible for third-party services or their availability.

14. Our intellectual property

We and our licensors own the Service, including its software, design and content (other than Customer Data). We grant you a non-exclusive, non-transferable right to use the Service during your subscription in line with these Terms.

You must not copy, modify, reverse engineer, scrape or resell the Service, or access it to build a competing product. If you send us feedback or suggestions, we may use them without any obligation to you.

15. Availability and no guarantee of results

We work hard to keep the Service running, but we provide it “as is” and “as available”. We do not guarantee that it will be uninterrupted, error-free or available at any particular time, and we may carry out maintenance that affects availability.

Outreach results depend on many factors outside our control. We do not guarantee any number of replies, placements, links, search rankings, traffic or a particular level of email deliverability.

To the extent permitted by law, we exclude all warranties, conditions and terms not expressly set out in these Terms, including implied terms of satisfactory quality and fitness for a particular purpose.

16. Suspension and termination

We may suspend sending, pause your workspace or suspend your account, immediately and without notice where reasonable, if:

• you breach these Terms or the Acceptable Use Policy;
• we receive spam or abuse complaints about your outreach, or your bounce or complaint rates threaten the deliverability or reputation of the Service;
• your payment is overdue;
• we need to do so to comply with the law, protect other users or recipients, or protect the security of the Service.

We may terminate your account for a material or repeated breach, or for our convenience on 30 days’ notice. You may stop using the Service at any time by cancelling your subscription. Sections that by their nature should survive termination (including fees owed, data, liability, indemnity and governing law) will survive.

17. Limitation of liability

Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be limited or excluded by law.

Subject to that, we are not liable for any loss of profits, revenue, business, goodwill or anticipated savings; loss or corruption of data; loss of domain or sender reputation, deliverability or search rankings; or any indirect or consequential loss, however arising.

Subject to the above, our total liability to you arising out of or in connection with the Service or these Terms, whether in contract, tort (including negligence) or otherwise, is limited to the fees you paid us in the 12 months before the event giving rise to the claim.

18. Indemnity

You will indemnify us against claims, losses, fines and reasonable costs (including legal fees) arising from your outreach content, your contacts with recipients, your breach of applicable law (including anti-spam and data protection law) or your breach of these Terms or the Acceptable Use Policy.

19. Changes to these terms

We may update these Terms from time to time. If a change is material, we will tell you by email or in the app at least 14 days before it takes effect, unless the change is required by law or relates to a new feature. If you continue to use the Service after the change takes effect, you accept the updated Terms; if you do not agree, you can cancel before then.

20. Governing law and jurisdiction

These Terms and any dispute or claim arising out of or in connection with them or their subject matter (including non-contractual disputes or claims) are governed by the law of England and Wales. The courts of England and Wales have exclusive jurisdiction.

21. General

These Terms, together with the documents they refer to, are the entire agreement between you and us about the Service. If any provision is found unenforceable, the rest remain in effect. A failure or delay in enforcing a provision is not a waiver. You may not assign these Terms without our consent; we may assign them to an affiliate or a successor to our business.

We are not liable for delays or failures caused by events beyond our reasonable control. No one other than you and us has any right to enforce these Terms under the Contracts (Rights of Third Parties) Act 1999.

22. Contact

Questions about these Terms: [email protected]. Formal notices: ITERO LTD, 61 Bridge Street, Kington, Herefordshire, HR5 3DJ, United Kingdom.